The Casino Marketing Strategy


The marketing strategy of a casino is based on the concept of giving away freebies to keep players happy and loyal. Casinos are not only a good source of entertainment, but they are also the economic backbone of the industry. In the U.S., casinos are largely based on slot machines, but European casinos can be found in Greece, Portugal, and Germany. There are many differences between a casino and a regular hotel, but the basic principles remain the same.

Complimentary rewards are a hallmark of casino marketing

While freebies are important in all types of marketing, casino marketers have found that giving away complimentary gifts is especially effective. While freebies don’t guarantee repeat visits, they can keep a customer happy and loyal. A casino can encourage customer loyalty by offering free beverages, cutlery, or dinner, for example. Freebies should be a consistent part of its marketing strategy. Bonus points can be given out at the end of each customer visit.

Mafia money flowed into casinos in Reno and Las Vegas

Mafia money was once the biggest source of revenue for the casinos in Reno and Las Vegas. Although casinos were illegal in every state except Nevada, organized crime figures had plenty of cash from their illegal rackets and were not particularly concerned with the image of the casinos. As a result, their money began flowing into casinos in the city and surrounding areas. Some of the casinos were even owned by mafia members. However, the casinos remained a lucrative business for the mafia because of the high taxes they paid.

Slot machines are the economic mainstay of casinos in the U.S.

The gaming industry in the U.S. contributes more than US$240 billion a year to the economy, supports approximately 17 million jobs, and generates more than $38 billion in tax revenues. Slot machines constitute the bulk of this economic activity. In Iowa and South Dakota, for example, slot machines generate 89 percent of the total gaming revenue. These machines are so successful that they often outperform other forms of gambling.

European casinos are located in Portugal, Greece, and Germany

The European continent is home to many casinos, but some countries have strict age requirements. Portugal and Greece are both regulated to a minimum age of 23, but you must be at least 25 to gamble there. However, these restrictions are only for natives, so you can gamble for real money as long as you’re over 18. If you’re under 18, you can play for fun, but it’s not recommended, since many European gambling jurisdictions don’t allow players under 21.

Native American casinos were the first casinos in the U.S.

Several tribes in the U.S. began casinos on their reservations before the United States did. Before the country’s founding, tribes governed themselves, provided for their own people, and negotiated treaties with other nations. During the early years of the United States, tribes saw the potential to improve their economy, and bingo and casinos began popping up on reservation lands all over the country.